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Group vision

In April 2000, Stanley Electric Co., Ltd., formulated a basic philosophy for Stanley Electric and the Stanley Group heading toward the 21st century, known as the “Stanley Group Vision.”
The “Stanley Group Vision” was established is in the midst of rapid environmental changes, for the basic values of the Stanley Group worldwide, the significance of existence in society, to share the everlasting mission in the entire Group and to bring out the total power of the Group to the full.

We shall blaze our own trail to a brilliant future by daring to "outshine Light."

STANLEY SPIRIT	Outshining Light

The Stanley Spirit is the mindframe that all Stanley Group people must always have. Light has infinite possibilities that can bring many benefits to humankind. You may think it impossible to challenge light and win at its own game of shining. Daring to "outshine light" is the attitude of one who knows no fear, but it is precisely this kind of resolve and spirit that we all need to have as we blaze our own trail to the future. It is a fundamental belief, where you give things a try before you say that they can't be done. Without this posture, we will not be able to survive the challenges these turbulent times call for.



The boundless pursuit of the Value of Light

We shall contribute broadly to society by exploring the infinite possibilities of light and bringing its value to humankind.

Human beings cannot live without lignt. Throughout history we have used light in many ways in our lives,but so far we have only gegun to tap the boundless potential of light. We shall contribute to society by discovering the infinite possibilities of light and using them in our technology and products to create value for humankind. We may think of this as the core purpose of the Stanley Group in society.

Business innovation by maximizing our potential as amanufacturer

We shall continually reinvent our processes to draw out further value and quality from our business base in manufacturing.

Stanly is a manufacturer. We shall maximize our potential as a manufacturer by creating value not only at the manufacturing level, but also through all business processes. It is imperative that we continually improve our systems so that every functionand every process adds significant value to our manufacturing. Our competitive advantage will come from the synergies generated from combining the value of light with the value of our manufacturing and business systems.

Ensuning the welfare of those who truly support our mission

We shall value those who truly support Stanley and endeavor to ensure their welfare.

Stanley has a its Company Slogan "Stanley's Four Values"-the customer, supplier, employee and shareholder. It is the founding principle defining the relationship of Stanley with its stakeholders, in which we take great pride to this day. We will now strongly reaffirm the spirit of the Four Valuables and extend their meaning.

Stanley is supported by many people and companies, and unless we can get those who support us to work together in harmony with Stanley's Business Philosophy, we will neither be able to continue to operate as a business nor to fulfill our role in society.



We shall new benefits to humankind by dedicating ourselves to the Five Ways of Creating Value with Light.

We will explore the various properties of light, which we will combine with Stanley's own overrall strengths to create new value with light and thereby contribute to society.

Creating light-in other words, the development of light sources-is at the core of Stanley's value creation. By mastering the intricacies of light and continuing to create new light sources for the future, we will create new value for society from this fondation.
The human being's ability to use his eyes to see is one of the hundamental examples of sensing and recognizing. Although this may seem like a simple example, there are still many aspects of the act of seeing that we still do not fylly understand. We will continue to get to the bottom of the various machanisms of light, including those bands that we cannot see, and produce more advanced ways of sensing and recognizing.
Value is added to information when it is communicated to others, stored, or processed in some way. Light can play various important roles at all stages from the input of information until its use. We will control and process light in countless ways in order to create new value with light in the information economy.
Light also has a huge and largely untapped potential as an energy source that is clean and environmentally friendly. Already a number of business segments have developed in areas such as solar power generation, industrial lasers, and photovoltaic cells. We will also create value in this field of light's energy.
Besides its physical functions, light can also affect us psychologically and emotionally. For example, we can create a relaxed and soothing mood by lighting a room in a certainway. Atanley will also endeavor to apply the psychological effects of light to produce feelings by lighting spaces, areas and objects.




Always challenge yuorself with the hightest standards and set out to reach them.

Everyone in Stanley must continually challenge his or herself to the utmost-this is the essence of the spirit of "outshning light." Wemust all set the hightest standards for ourselves, using these as goals for us to reach and thereby develop our full potential. We must all be committed to this challenge without fearing failure-end Stanley as a company will instill a culture that will support the pursuit of these goals while accepting that failure is also a part of success.


Combine boundless creativity and user understanding to create new value.

Neither the individual nor the company will develop if we merely do the same thing we have done in the past. Our dommitment to continually create new value and products is our engine for growth. We must think freely with creativity and passion, but without being boxed in by preconceived notions or past successes. Then, using our understanding and judgement of user needs, we will transform our ideas into true new value for society.


Share and reverage our diverse total know-how to enhance our overall value.

In order to capitalize fully on our individual challenges and thinking, we must also be able to exchange ideas and opinions freely, combining them with those of others to produce more value. Not only does sharing knowledge and ideas provide us with the joy of creating as a team, but it also results in more somplete and refined new values for our users.


Be considerate of society in general and our environmant to develop your humanity.

Human being does not exist by themselves. Instead, they live together with others in our biosphere called earth. With this in mind, we must always remember to be considerate of and helpful to both other people and the environment in. By doing so we will not onle be human, but also humane.


Respect and understand global diversity.

Stanley is a business group developing its enterprise in the global arena. We cannot call ourselves a global company without truly understanding the diverse cultures and social norms of the countries and regions we operate in. We must first of all respect this global diversity and then strive to attein a deep understanding of it that will allow ue to create new values taht are appropriate for all of our customers and users worldwide.